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February 19, 2004
By: TOM BRANNA
Editor
Suave for Men, a new line from Unilever, will introduce its product line to millions of active men in 1,900 health clubs nationwide by distributing approximately 3 million samples from February 23-28. The two sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing body wash. The promotion will be supported by various point-of-sale materials featuring the Suave for Men logo. Promote It, a Denver-based health and fitness promotions agency will handle the effort....
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